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McMahan’s past work experience in advertising, aligned well with the commitment to the marketing concepts that Andreas subscribed to and the working relationship was the perfect fit. Her strategic approach to promoting and marketing The Sewickley Spa brand grew the business to become a celebrated destination earning national acclaim.
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That change presented itself in meeting previous owner of the spa, Dorothy Andreas, who had established a remarkable business model. Working at the salon was the beginning of Jonelle’s deep seated respect and admiration for the beauty industry as she watched first-hand as Villella grew her business to become one of the area’s premier beauty and wellness studios.Ī 2004 graduate of Penn State University with a degree in Communications, Advertising and Public Relations, McMahan enjoyed a successful career in media advertising working for Radio Disney, ESPN Radio, KDKA Radio and WBVP/WMBA and found herself not only ready for a career change, but she was ready to go back to the beauty industry.
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Owner Kim Villella, a brilliant entrepreneur quickly became Jonelle’s first professional mentor. Jonelle’s story evolved into one that combined all of her personal attributes and determination in a way that would fulfill her dream of one day owning the Sewickley Spa.Īs a student at Ambridge High School, Jonelle began working as a shampoo girl/receptionist at Right Angles by Kim, a flourishing hair salon in Ambridge. McMahan began working with Dorothy Andreas, founder of the Sewickley Spa, as Spa Director in 2009. That is the path that aligned so perfectly for Jonelle McMahan, President and Owner of the Sewickley Spa. With most entrepreneur’s there is a story of inspiration, passion, and determination, all of which, when mixed in with a dream can pave the way to life changing motivation.